Study of Organized Retail in Rural Indian Markets

Study of Organized Retail in Rural Indian Markets Shubham Kumar Retailing accounts for around 10% of the Indian GDP and the Indian retail market is estimated to be worth around US $600 billion in 2015 and to reach US$1.3 trillion by 2020. It is also one of the fastest in the world in terms of growth and already consists of 1.2 billion people. In order to understand the standing of organized retailing in the rural Indian markets, one must first understand what is meant by organized retailing itself. 1.1 Organized Retailing   Ã‚   With more than 15 million owner manned mom-and-pop stores, India is often called a nation of shopkeepers. This is referred to as unorganized retailing and it refers to the traditional formats of low-cost retailing such as the local corner shops, owner manned general stores, paan/beedi shops, convenience stores, hand carts and pavement vendors, etc. On the other hand, organized retailing refers to trading activities undertaken by licensed retailers who are registered for sales tax, income tax, etc. These include the publicly traded supermarkets, corporate-backed hypermarkets and retail chains, and also the privately owned large retail businesses. The face of retailing in India was changed by the emergence of organized retail formats along with a shift in the Indian consumers attitude. The above figure shows the evolution of the Indian retail market. However, organized retailing in the Indian markets has mostly been in the urban regions and the overall Organized Retail Penetration (ORP) is low at 8% (in 2015) showing that a lot of potential still exists. 1.2 Organized Retailing in Rural Indian Markets The unorganized retailers hold advantages such as being personal, strong relationships, serving as points of news, offering credit and helping the people in difficult times. Further, they understand the local requirements and offer low prices as they have low overheads. By 2012, urban Indian markets was where 85% of the organized retailing took place in India. However, with a lot of foreign players entering, limited and expensive desirable real estate and foreign investment restrictions have pushed the Indias retail market closer to maturity. The rural Indian market on the other hand, consists of 833,087,662 people (68.84% of total) living in around 6,40,867 villages. Development of the rural market began after the Green Revolution when the demand for farm inputs like hybrids seeds and fertilisers began rising. Yet only a small part of the vast rural market remains covered by organized retailers such as DCM Shrirams Hariyali, HULs Project Shakti and ITCs e-Choupal. The following figure shows the evolution of the different retailing formats in the rural markets: Organized retailing offers certain advantages such as operating in a large scale with multiple outlets, being highly efficient and hold high bargaining power over suppliers due to their volume purchases. In addition to these advantages, following are some drivers which are fueling organized retailing in the rural markets: 2.1 Scope This study looks at various secondary sources of information regarding the major players involved in organized retailing in the rural Indian markets. An analysis of their marketing mix along with their strategies is done and the opportunities and challenges for retailing in these markets are identified. Following are the organized retailing entities covered as a part of this study: Warana Bazar Godrej Aadhaar ITC e-Choupal Caupal Sagar HUL Shakti DSCL Hariyali Kisaan Bazaar 2.2 Major Organized Retailers in Rural India Due to its vast potential and growth, the rural Indian market has been successful in attracting many large corporate houses and come up with innovative means to cater to their needs. Some of these firms include international players such as HUL, ITC, Gilette etc. While some of these initiatives were successful, some were not able to gain enough traction. 2.2.1 Warana Bazar Warana Bazar (WB) was founded in the year 1976 and started operating in 1978 in Warana, Maharashtra. It operates as a consumer co-operative store and has become immensely successful. By 2015, WB had 2 large departmental stores, 55 branches and 3 franchisees in 101 villages spread across Kolhapur and Sangli in Maharashtra in addition to being present in Goa and Karnataka. The yearly turnover reached à ¢Ã¢â‚¬Å¡Ã‚ ¹132 crores with a daily turnover of more than à ¢Ã¢â‚¬Å¡Ã‚ ¹35 lakhs powered by only 610 employees and 24,000 members. The stores provided 30,000 different types of goods across 24 sections. They also eliminated the middlemen by purchasing 70% of the goods directly from the manufacturers or from authorized stockists and agents. The goods were priced cheaper than anywhere else, suggesting an everyday low pricing policy. In addition to this, innovative ideas have proven to be crucial in the success of WB. They educated the customers about spurious goods and in addition to this, it felicitates the mothers around Warananagar who give birth to a girl child in order to help improve the sex ratio. Vilasrao. A training center coined Tatyasaheb Kore Consumers Cooperative Training Centre was also established in 1996 to gain access to trained salesmen. 2.2.2 Godrej-Future Group: Aadhaar Stores Godrej Aadhaar (GA), the agri services cum retail initiative of Godrej Agrovet Ltd., a subsidiary of Godrej Industries Ltd., came into operation in December 2003 by opening a center at Manchar, Pune in Maharashtra. Initially, the Aadhaar stores were owned and operated by Godrej Agrovet itself. After a joint venture with the Future Group in 2008, some company-owned outlets were closed and expanded through franchisees. By 2012, it entered the cash-and-carry business selling to wholesalers and Aadhaar outlets. By 2013, there were 45 Aadhaar outlets in Punjab and Gujarat. Image 1: An Aadhar store in Punjab Initially, 1/3rd of the overall sales of Aadhar outlets came from farm inputs, while the rest came equally from apparel, consumer durables and consumer goods. Since then, the share of farm inputs has decreased and presently, more than 90% of the sales came from groceries and consumer goods. Rekhi says. The new strategies have yielded results, and Aadhaar was looking to break even. 2.2.3 ITC Ltd.: e-Choupal Choupal Saagar ITC Ltd. Launched e-Choupal and later Choupal Saagar as a part of the e-Choupal initiative. E-choupals are small kiosks across the agricultural regions of India having computers and internet access and run by a Sanchalak (trained fanner). These kiosks enabled the local farmers to obtain information on wholesale prices, good farming practices, and to place orders for agricultural inputs. In 2004, Indias biggest cigarette maker, ITC, opened its first rural hypermarket Choupal Saagar. By 2007, it had 24 such outlets in the states of Madhya Pradesh, Maharashtra and Uttar Pradesh, and by 2013, 21 of these were earning profits. Though it plans to have 100 such store, ITC has not expanded further yet. Choupal Saagar, is essentially a hub with collection and storage facilities and a unique rural hypermarket offering multiple services all in one place. Choupal Saagars also include farmer facilitation centers with services such as sourcing, training, soil testing, health clinic, cafeteria, banking, investment services, fuel station etc. Image 2: A typical Choupal Sagar store. Before launching Choupal Saagar, ITC first had to developed the market. This was done by using the its e-Choupal linkages to buy agricultural produce from farmers helping them increase their productivity and incomes by removing the middlemen and empowering them. After this, Choupal Saagar stores were launched to sell a variety of products and services including farm inputs, consumer goods and consumer durables, apparel and fuel. These stores were located near the stock points of ITCs e-Choupals, ensuring that there existed 1 Choupal Sagar around 25-30 e-Choupals. The farmers could come in, sell their produce, receive cash and then spend it to buy other products at the same place. Thus, the sustainability of this model was ensured. ITC then took this model a step further by introducing Choupal Fresh in 2006 in Hyderabad. The Choupal Fresh would complete the supply chain which begins at the e-Choupals by offering the urban consumers fresh fruits, vegetables and other farm products. 2.2.4 HUL: Project Shakti Project Shakti was started to reach the massive under-served rural Indian markets which could not be economically and effectively reached through traditional methods. In these remote villages, HUL identified underprivileged women and trained them to become Shakti Entrepreneurs (SEs) i.e. distributors of HUL products in villages, in the process enabling them to earn a sustainable income through this business. Initially, the women were trained to be entrepreneurs and were called Shakti ammas, and in the later stages, this was augmented by the addition of Shaktimaan or the male members who helped in the distribution of the HUL products and further increased the income. Considerable resources are invested by HUL to train the villagers to become entrepreneurs, thus, besides being a sales, distribution and communication initiative, Shakti also serves as a micro-enterprise initiative improving the standards of life and providing employment opportunities. HUL is benefitted as the project helps enhance HULs direct rural reach and enables better communication of HULs brands effectively in media-dark regions. In 2001, Project Shakti started from 17 SEs in a single state and by 2008, it had grown to more than 45,000 SEs. Additional projects associated with Project Shakti are Shakti Day, i-Shakti Unit and Shakti Vani Programme. 2.2.5 DSCL: Hariyali Kisaan Bazaar DCM Shriram Consolidated Ltd (DSCL) Hariyali stores were started in 2002 selling farm products, groceries and household goods. In 6 years, it operated 300 stores in India and became the largest rural retail chain. Each Hariyali Kisaan Bazaar operated in an area of 20 kms., catering to agricultural land of about 50,000-70,000 acres touching approx. 15,000 farmers. The value proposition was that of Unnati Ghar Sansaar and Gaon providing valuable technical assistance, soil water testing services, retailing agricultural inputs, facilitating the farmers with credit and providing a platform to the farmers to sell their produce, crop finance, transfer information on weather, price of the products based on demand and supply, all under one roof. It had collaborations with the likes of Tata Agrico, Bajaj Allianz Life, Apollo Pharmacy, Eicher Motors and HDFC Bank. However, the rural market presents a lot of challenges for organized retailing and not all players have been able to succeed in this venture. Revenues kept on increasing at a good rate but the business was not able to earn a profit which caused DSCL to reevaluate its strategy. First, it slowed down expansion and later it shut down some stores and finally after 10 years of trying, it exited the business. Presently, it sells only petroleum products sourced from Bharat Petroleum at 37 locations in the countryside dropping the revenues but also limiting the losses. An ex-employee of said that the outlet didnt offer any discounts and, unlike local grocery stores, didnt sell on credit which might be the main reasons behind its collapse. Image 3: A closed Hariyali store in Haryanas Ladwa village. 3.1 Challenges for Organized Retailing in Rural Indian Markets Typical problems of retailing in rural markets: Low disposable incomes Illiteracy and low awareness Higher overhead costs Fluctuating demand that depends on the monsoon Diverse buying habits Difficulty in competing with mom-and-pop stores 3.2 Distribution and Logistics Models The typical distribution models and hub and spoke model do not always succeed in the rural markets and are very expensive to implement. Taking the example of HUL, taking its huge product portfolio to the remotest of villages was a big challenge. However, the company realized that the conventional hub-and-spoke distribution model which it used to great effect in both urban and semi-urban markets would turn out to be very expensive when penetrating the smaller scattered villages. Hence, it came up with Project Shakti and created local entrepreneurs using self-help groups. This developmental approach made sure that even the remotest of villages could be reached and the market developed without a large investment in the distribution infrastructure. On the other hand, Haryali Kisaan Bazaar was not successful as it could not implement such cost-effective and innovative distribution models, therefore failing to keep its costs low and earn a profit. The sustainability of organized retailing in the rural markets depends upon the ability of the firms to come up with innovative distribution and logistics models such as using public distribution stores, distribution vans, non-government organizations etc. Yet another example can be taken of ITCs Choupal Sagar which used technology to reduce its costs as well as empower the farmers by enabling them to get better deals for their produce. 3.3 Ensuring Sustainability through Market Development In order to generate sales in the remote rural markets, they must be first developed so that the consumers have the required knowledge to find value from the product and the disposable income to be able to afford the product. Organized retail however, does not help in increasing the rural incomes but only meets the consumption requirements. This makes the business models unsustainable. In order to sustain, the organized retailers must simultaneously work to develop these markets by implementing innovative ideas. Looking at ITC, it did not straight away establish the Choupal Sagar stores, instead ITC focused on developing linkages through its e-Choupal program first. It developed a strong network to buy agricultural products from farmers and improve productivity, helping raise their incomes and in the process, reduce its procurement costs. It was after establishing the e-Choupals and a certain level of trust with the rural markets that ITC went on to launch the Choupal Sagar stores which sold a variety of products and services to these rural markets. HULs Project Shakti also ensured sustainability by ensuring the development of the markets through self-help groups called the Shakti Markets. Similarly, Warana Bazar being a consumer co-operative store also helped in the development of the rural markets. Due to a lack of substantial developmental efforts, organized retailers such as the Hariyali Kisaan Bazar and Aadhar Stores have run into trouble, unable to make profits and sustain the business. While the Hariyali Kisaan Bazar have been reduced to selling fuel products, Aadhar Stores have had to shut down a lot of stores and recreate its product mix. Franchises are an attractive way of expanding organized retail stores as local franchisees are better at maintaining customer relationships as they understand the local consumption patterns better. References Equbal, D. S. (2012, January). Organized Retailing in India: Challenges and Opportunities. International Journal of Multidisciplinary Research, 02(01), 281-291. Govt. of India. (2011). Rural Urban Distribution of Population. Census of India 2011. Haidar, P. (2015, July). Modern Rural Marketing Network. Asia-Pacific Journal of Rural Development, XXV(01), 91-102. India Brand Equity Foundation. (2017). Retail Industry in India. Jain, V. (2016, August). Challenges for Organized Retailing in India. International Journal of Research in Commerce Management, 07(08), 45-46. Poonam Talwar, S. S. (2011, July Dec.). Retailing Prospects in Rural Market. International Journal of Computer Science and Communication, 02(02), 527-529. Surajit Dey, D. S. (2012, Nov. Dec.). Organized Retail in the Rural Markets in India. IOSR Journal of Business and Management (IOSR-JBM), 06(01), 16-25.

Access to the Bendee Essay

The availability of relevant local culture, indigenous practices and knowledge combined with new ideas in technology and science can generate successful sustainable community development through innovation. Indigenous knowledge will not only contribute to the success of intervention, but better still its sustainability into the future. Numerous indigenous communities worldwide have always developed, operated and acted to different life challenges using indigenous methods passed on from one generation to the next. Our main focus in this paper will be to study and design a simple bridge, highlighting the use of relevant traditional and indigenous knowledge and cultural heritage amongst the Aboriginal people and technology to create a way across the Nebine Creek. Introduction Access to the Bendee Downs site requires vehicles to cross the Nebine Creek which remains impassable during the wet seasons. The site is a ten hour car trip from Brisbane, the closest city with a major airport, and can be accessed via the Murra Murra Road off the Balonne Highway or the Munda Munda Road and east via Fernlee Road. See more: Analysis of Starbucks coffee company employees essay Nebine River is approximately twenty meters wide. The bridge design would respect the Nebine Creek’s cultural importance to the Kooma People; it provides a place where they can identify with their homeland and share their culture hence should be protected (EWB Challenge, 2010). The property has become a conservation icon for the region due to its conservation values. About 40km of the Nebine Creek flow through the properties and it has a 4km permanent waterhole behind the old homestead. During the rainy seasons, the wetlands render the river impassable yet still it hosts a vast diversity of birds and fauna hence rendering it regionally, nationally and internationally valuable (EWB Challenge, 2010). Our design had to borrow much from the indigenous knowledge of the local community in conserving the site to design a technologically sound bridge. The following were considered in the design process: †¢ The maximum load it can support at the middle. †¢ The maximum load divided by the weight of the bridge (a measure of efficient use of materials) †¢ Aesthetic appeal of the final project to give the conservation efforts a boost. †¢ The materials to be used. We settled on locally available materials like wood to make it affordable and to make use of indigenous knowledge. The design process was geared towards solving the problem of impassable road by building a beam wooden bridge that would be capable to allow even small vehicles to go across. This was supposed to present a creative solution and involve teamwork in implementing the design. Background Information Indigenous knowledge, sometimes referred to as ‘local knowledge’, ‘traditional science’ or ‘folk knowledge’ is a form of knowledge that is unique to a culture or society. It is passed from generation to generation by word of mouth and cultural rituals and has been applied in almost all forms of life including cooking, health care, agriculture, conservation, education and several other facets of life that have sustained societies the world over. The indigenous way of practical learning has been interrupted by the abstract form of formal and academic way of learning witnessed presently (Fien, 2010). As the indigenous knowledge disappears, with it goes the valuable knowledge about ways of living sustainably. In order to fulfil our objective of the design project, first we sought to find how the Aborigines lived and travelled in the past. This we did to help us understand the local conditions and provide a productive context for our design to help the community. Traditionally Aboriginal people carried as little as possible in their journeys and usually chose implements which were multi-purpose. They would revisit favourite campsites of previous years where they had left that were too heavy to carry. These items would be left closer to water so that it wouldn’t need to be carried far. The women carried items on their heads and would make a ring shaped cushion of human hair, manguri, to wear when carrying heavy loads such as a big wooden dish etc. Men sometimes after hunting would carry a kangaroo on their heads. They carried their babies in a pouch in the back of a possum skin cloak (Berowra Valley Regional Park, 2010). This knowledge was very important in choosing the best type of bridge. Types of Bridges Several types of bridges are in existence today such as: Beam Bridges, Box Girder Bridges, Arch Bridges, Truss Bridges, Suspension Bridges, Cable Stayed Bridges. Examples of these bridges are included in the appendix Beam Bridges A beam bridge is very simple. The farther apart its supports are, the weaker it becomes. Although the beam needs careful design, it is cheap and easy to manufacture but this compromises on its beauty. Box Girder Bridges This is similar to the beam bridge but with a girder, box shaped, which makes it stronger. The girder needs careful design; it is cheap and easy to manufacture but not very beautiful. The performance of a beam bridge can be improved by using supports i. e. arches, trusses, cables. Arch Bridges Being one of the oldest types of bridge, they have great natural strength. Instead of pushing straight down, its weight is carried outward along the curve of the arch to the supports at each end. These supports or abutments carry the load and keep its ends from spreading out. Although they are heavy, they are strong if well designed and can be very beautiful. Truss Bridges Truss bridges are mostly empty space, but very effective. They are made of thin triangulated assemblies of metal members. They have a very good strength to weight performance and can be incorporated into any design. They are usually very beautiful. Suspension Bridges A suspension bridge as its name suggests, suspends the roadway from huge main cables extending from one end of the bridge to the other. All the highly stressed parts of a suspension bridge are in tension apart from the towers. These cables which rest on top of towers are secured at each end by anchorages. They have a high aesthetic value, are light and strong. They span greater distances, are expensive and are susceptible to wobble if designed improperly. Cable-Stayed Bridges The cables are attached to the towers which bear the load alone. They are very beautiful and require less cable. They are easier and faster to build but require stronger towers. Core Material – The design process Design of an arch bridge. Initially, a suspension bridge and other options were considered but because of the sandy nature of the place and foundation limitations, we decided on an arch bridge. We set to design a timber bridge over the Nebine Creek not only capable of carrying pedestrians and animals but also motor vehicles. This bridge would be built on concrete and stone abutments for the many girder span designed. Instead of pushing straight down, the weight of the bridge (mainly made of laminated softwood) is carried outward along the curve of the arch to the supports at each end. These supports or abutments carry the load and keep its ends from spreading out. The abutments should carry a span of 22 meters. Four pairs of wooden beams, running lengthwise to the in relation to the bridge i. e. ‘longitudinal’, will rest on hammerhead bearings. The wooden beams are made of wooden pieces put in layers and glued together to form a larger beam. The layers, which are glued laminated wooden beams to make them more durable, are laid horizontally to form the main beam. Each pair measures 1 meter by 0. 5 meters, 15 centimetres thick. The span is 22 meters. The beams are to be made of softwoods like pine which are readily available in the community. To hold the pieces together firmly, metal brackets would be used to bolt the pieces together. On top of the stringers, small pieces of timber would be laid across and a coating of asphalt pavement would provide the road wearing surface. Since the stream has high banks and can hold rising waters caused by a flash flood during the rainy season, a concrete and stone arch bridge was chosen. The goal was to maintain the level of the road to allow for maximum potential stream flow. Traditionally, each family amongst the Aboriginal people would have a canoe, made from a single sheet of bark heated under low temperatures and then bent into shape. These canoes were used for fishing and crossing rivers especially during the rainy seasons. A base of clay built in the bottom of the canoe, would be used to light fire to cook some of the fish caught from the river. The remainder of the fish would be brought ashore to be shared amongst the rest of the people. Crossing rivers, they would put logs across minor streams and sometimes large rocks would be used (Berowra Valley Regional Park, 2010). Examples of these are shown in the appendix. A simple model would be made of wood to test the usability of the bridge. A bridge plan diagram was drawn to determine the amount necessary; this was done by tracing on the arch at the bottom with a pencil. On the model, an allowance of 10 inches is left from the end of the boards on the bottom cut to allow plenty of support on the stringers to carry the weight of the bridge. The amount of arch on the model was determined by using tack and string to make the arch. Wood glue is used to attach the pieces together, the cut out pieces are attached to the top of the stringer with a bead of wood glue and small screws (they are put on the underside so that they do not show. The pieces are then brought together to form the model beam.

The Pros And Cons Of Vaccinations - 1465 Words

In the past, Americans did not have much say in their own health care. In today’s time, with the advent of new health-care bills and peaked interest in personal well being, Americans are now anxious to determine for themselves what they need to maintain their own and their loved ones’ health. However, there are still government-regulated requirements for people of all ages in regards to keeping the general public healthy. Vaccinations have always been a topic of contention in regards to younger children, but have been a staple of health for older adults. In fact, college requirements for vaccinations are mandatory, and failure to get the proper vaccines before college starts could result in holds on college students’ accounts or delays in†¦show more content†¦The growth of health care activities since then has truly encouraged patients to reach for information outside the confines of patient and physician interaction. Revolutionary new technology such as cell phones and computers, as well as the development of the Internet and social media sites, has served as where a vast majority of the public finds current knowledge for their problems. Nonetheless, due to the new social media sites spreading and intensifying the already established decades of perceived negative health effects and widespread misinformation, the overall conversation regarding the issue has only continued to grow, and vaccines are still scrutinized greatly within public contention. With these new social media sites, a new kind of panic has grown, as Mark Largent, a professor at Michigan State University, addresses these issues in his novel, â€Å"Keep Out of Reach of Children.† He recognizes in his work that a part of the main arguments against vaccines are due to religious or philosophical reasons, or that they are unsafe. Parents argue that vaccines could potentially cause autism, other health defects, and could lead to the harm for their children (Navin). However, he quickly rejects the idea andShow MoreRelatedVaccination Pros And Cons878 Words   |  4 Pagesmakes vaccination controversial; is it the risk of the drug’s side effect? The ingredients used to create the drug? Do the Pros outweigh the Cons? How effective are vaccines? The debate about giving the vaccine to children are the group that is anti-vaccination â€Å"say that children’s immune systems can deal with most infections naturally and that injecting questionable vaccine ingredients into a child may cause side effects, including seizures, paralysis, and death.† The group for vaccination arguesRead MorePros And Cons Of Vaccinations1285 Words   |  6 Pages Vaccinations are a heavily debated topic in society today. Vaccinations have long been defined as a successful health measure, but the safety of vaccines raise concerns among many parents. 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Pregnancy Discrimination Act - 1510 Words

Women are continually entering the workforce in various sectors. Working women face challenges in the workplace including unequal pay, sexual harassment, and promotion issues. One particular challenge women face is the fundamental right to have a family, which includes the Pregnancy Discrimination Act. Managers in every organization should be familiar with this important act and the associated legal issues. In this paper, I will discuss the Pregnancy Discrimination Act by reviewing the history, presenting the employers and employees perspective, and I will conclude with suggestions for all managers and employers. History In 1976 the United States Supreme Court held that an employers failure to provide disability benefits to†¦show more content†¦Also, Troupe is considered an employee at will because she does not have an employment contract. The Pregnancy Discrimination Act does not allow Troupe to receive more special treatment than another employee, just because she is pregnant. However, she is protected by the Pregnancy Discrimination Act to receive the same rights as other individuals who are not pregnant. Troupe v. May Dept Stores Co., No. 93-2523, UNITED STATES COURT OF APPEALS FOR THE SEVENTH CIRCUIT, 20 F.3d 734; 738 (7th Cir. 1994). Employee Perspective Definition The Pregnancy Discrimination Act (42 U.S.C.  § 2000(e)(k)) explicitly states: The terms because of sex or on the basis of sex include, but are not limited to, because of or on the basis of pregnancy, childbirth, or related medical conditions shall be treated the same for all employment related purposes, including receipt of benefits under fringe benefit programs, as other persons not so affected but similar in their ability or inability to work and nothing in section 2000e-2(h) of this title shall be interpreted to permit otherwise. As stated in the amendment, pregnant employees have the same rights as other non-pregnant employees. 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This economic need along with modern attitudes toward gender equality has resulted in women being represented in the workforce in greater numbers. However, until the 1960’s women faced severe discrimination when trying to enter and maintain a position in the workforce. Often qualified women would be passed over for men with less experience and education. Employers were fearful that women were too emotional and were not equipped to handle theRead MoreThe Equal Opportunity Within A Work Place, The Pregnancy Discrimination Act Of The 1964 Civil Rights Act Essay2201 Words   |  9 Pageswill di scuss the Equal Opportunity within a work place, the Pregnancy Discrimination Act, Privacy Polices within a work place, and Sexual Harassment within a workplace. Equal Opportunity Laws Title VII The first aspect of Human Resource that will be addressed is equal opportunity and the laws that provide for it. There were several equal opportunity laws enacted from 1964 to 1991. 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And lastly, it will analyse variousRead MoreWomen s Rights Of Female Athletes2133 Words   |  9 Pagesathletes are afraid of losing their scholarships so they either hide their pregnancy or even have abortions. In 2006 a Clemson athlete found out she was pregnant and was afraid to talk to her coach so she confided in her administrator. The administrator told her if her coach found out she would lose everything, and possible wouldn’t be able to receive her scholarship back. The athlete remembers signing a team document stating; â€Å"Pregnancy resulting in the inability to compete and positively contrib ute to

Dr. Clark s Biko Cry Freedom ( Bos Par - 1061 Words

Ten years after the death of Stephen Bantu Biko (1946-77), South Africa’s â€Å"Daily Dispatch† journalist, Donald Woods, wrote Biko: Cry Freedom (Bos par. 1). His book was subsequently adapted for film and produced by hollywood director: Richard Attenborough (Bos par.1). The film was released on the heels of South Africa’s nation-wide declaration of a â€Å"state of emergency† in 1986 (Clark and Worger xvi). Though some claim Attenborough’s film is a biographical look at the life, trial, and death of Biko, this claim strikes me as problematic. Told mainly from Wood’s perspective, the film touches on the formation of the South African Students’ Organization (SASO) under the co-leadership of Biko. Initially, viewers learn about Biko’s work with the Black Community Programmes (BCP), as illustrated in the scene where Biko gives a well-received speech at the illegal gathering for the Black People’s Convention (BPC) (Clark and Worger xx). It is only through Woods that the audience finds out that SASO gathered support from students fed up with the apartheid rule law-abiding National Union of South African Students (NUSAS). For his dedicated advocacy work, Biko is banned in 1973 as an attempt to silence and isolate him from his community. Frantz Fanon’s chapter, â€Å"Concerning violence† in The Wretched of the Earth (1961), speaks to the disappearance of individualism under colonial rule. Fanon indicates that the â€Å"colonialist bourgeoisie† thrusts the ideology upon the â€Å"native

Natural Law versus Utilitarian Law Free Essays

Abortion and Homosexuality, for many years, still remain one of the most crucial social and ethical issues of modern times. It has divided societies. Advocates and opponents continue to collide over debates, rallies, and violent confrontations trying to exert their rights to these practices. We will write a custom essay sample on Natural Law versus Utilitarian Law or any similar topic only for you Order Now Both sides have valid arguments that led to legal battles and state legislation. Abortion is legal in 54 countries while it is illegal in 97 countries. Approximately 46 million abortions are performed worldwide every year, averaging 126,000 a day. In the United States, 1,370,000 occur annually. Since its legalization in 1973, there are more than 40 million cases reported. Many women use abortion as birth control while others because of rape or incest. Women decide to abort in order to postpone childbearing, cannot afford a baby, too young, will disrupt education or career, risk to fetal health, and risk to maternal health. Each year almost 26 million women obtain legal abortions while 20 million others obtain it illegally in countries that prohibit the practice. Moral considerations in abortion include: Is the fetus a person? What stage of development does it become human? Does the pregnant woman have the right to decide whether she wants the baby or not? Not allowing a woman to end her unwanted pregnancy violates her human rights? Are laws controlling abortion violates privacy? Would abortion be allowed to women who are victims of rape or incest? On the other hand, homosexuals are well-known throughout history and now becoming a phenomenon these days. Their fashionable lifestyle is now acceptable. Recent studies show that the prevalence of homosexuality in adult males of Western societies ranges from 2% to 8%, indicating that a significant number of the population have homosexual tendencies. Homosexuals are now found in all walks of life, in all kinds of families, in many religions and races. Homosexuality is illegal in 80 countries, 42 of these outlaw male-to-male sex. The legal status of homosexuals varies. In some countries, homosexual acts are prosecuted under morality law or public indecency and even put to death. In 2001, Netherlands became the first country to legalize same-sex marriages followed by Belgium in 2003, Spain and Canada in 2005, and the US State of Massachusetts in 2004. Among the strongest issue against homosexuals is that they are obsessed with sex, having little self-control or morality. Their promiscuous living enables them to have multiple partners as many as 100, making them vulnerable to and carriers of sexually transmitted diseases. Homosexuals continue their struggle for recognition. They fight for equal rights to employment opportunity, better access to health and insurance, freedom to marry, legislation for child custody, and the repealing of laws that ban transvestitism and cross-dressing among others. Considering these scenarios, different views and laws come into play, for or against: The Natural Law versus the Utilitarian Law. Both sides are trying to justify the actions. Natural law uses the principle of Double Effect wherein a person may lawfully perform an action from which two effects will follow, one bad, the other good. This principle states that evil must never be willed or voluntary or used as an end or means to an end. To determine whether the action is right the act itself must be morally good or neutral, the motivation may not positively intend the bad effect but may permit it only to attain the good effect, the good effect must be desired to compensate for allowing the bad effect, and there must be serious reason to allow the evil effect. The Utilitarian, in contrast, uses the principle of Utility that such action is right or moral when it promotes happiness or pleasure, and decreased the unhappiness or pain of individuals affected by the action. This principle is commonly known as achieving the greatest good for the greatest number. The law believes that all individuals are equal when determining the consequences of any given action and decides which action to take, of all the possible actions, to do the right thing. Abortion and the Utilitarian Law. The central arguments of this law in favor of abortion is that the woman has the right to control her own body, that abortion is a just exercise of this right, and that the law should recognize the right of choice. Denial of this right encourages illegal abortion and causes psychological anguish for women, especially those who are victims of rape or incest. The fetus, according to this theory, only becomes a person when it is viable in 23 weeks. At this time, the fetus has no legal rights. The rights only belong to the woman who can decide if she wants the baby or not. Reproductive freedom is a basic right. Abortion is justified if done within the period when the fetus is not fully developed. In this case, abortion is only terminating the pregnancy, not killing a child. Under its guiding principle of maximizing total happiness, denying a woman to end her unwanted pregnancy will cause her unhappiness and increase her pain. In addition, the baby will inflict physical and psychological harm as well as affect the woman’s mental health. If she is forced to care for the child, it will be a burden because she is not ready for the responsibility. She will be distressful in the future. Along the process, the child may suffer. Unhappiness will rule the lives of both mother and child, and the people around them. This law also compares abortion to self-defense. That if the baby poses a threat to the life or health of the woman, abortion will be the best possible action to take out the threat. Abortion and the Natural Law. The central arguments of this law against abortion is the notion that human life begins at conception, that abortion is a deliberate act of killing the life in progress, and that the law must prohibit unjust violations of the right to live. Nature has provided women wombs to create life, eliminating life would be unnatural. The act of abortion is evil because its motivation is willful and pre-meditated in terminating an innocent being. Under this theory, undergoing an abortion procedure is not allowed. However, other medical procedures could be morally good if only to save the life of a mother even if it resulted in the unintended death of the unborn child. The death of the child is not intentional but allowed to happen as a by-product of the action. Good acts must not be accomplished by evil deeds nor evil must not become an element in achieving the good. Abortion should not be used for family planning or prevent birth defects. If during treatment of a deadly disease such as cancer, through chemotheraphy or hysterectomy, the unborn child dies. The death of the child is not a mean to cure the illness. If there is a choice in getting the good effect without the bad effect, then this must be taken. If the action will result in lesser good and greater evil, the evil will be considered accidental or incidental. If a woman aborts her child to avoid embarrassment or maintain a shapely figure, this is not a reason of unintentional death but a planned one. All possible acts must be pursued to preserve life, but during the course of action one life is lost, the act is permissible and acceptable. Homosexuality and the Utilitarian Law. Referring to its principle that such action is morally right if it produces the greatest happiness for the greatest number of people, then homosexuality would be acceptable because homosexuals generate a lot of pleasure to a lot of people. As stated earlier, their practices allow them to experience various relationships with different partners. To this extent, homosexuality should be acceptable. This theory has three features on the issue: consequence, welfare, and sum-ranking. The act is moral if its consequences contribute to the happiness (welfare) of many people (sum-ranking). On this account there is no action that is neither right nor wrong. Homosexual acts are moral as long as they maximize happiness. All that matter is that their actions are right if it pleases everyone. The law also believes that homosexuality is a normal human condition not only brought about biologically or the environment but can affect early childhood. It covers every culture and age. Homosexuality and the Natural Law. In this theory, homosexuality is not acceptable because it simply does not conform in accordance with nature. A man and a woman are designed to complement each other in sex and marriage, to produce offspring and raise a family. Their bodies are intended for that purpose. Homosexuality defeats that purpose but only abuses the human body. Two men or two women cannot reproduce. Thus, it is considered unnatural and immoral because it destroys the essence of family life. Through adoption, gay couples may have the possibility to raise their own families. However, as a consequence, the children will grow up in an inappropriate living condition, bombarded by intrigues and unusual behavior of their so cold parents. Definitely, their way of thinking and behavior will likewise be influenced.   In this set up, the act imposes bad effects for the children. Conflicts may arise soon when the children reached the age of reason that perhaps will give way for separation and unhappiness. Legalizing homosexuality will affect the conduct and judgment of children as well as spread immorality. Its acts contradict all conditions of the double effect principle. There is no good effect, only evil effect. Homosexual act by itself is not good and its motivation is for self satisfaction not for the benefit of others. The gay ideology only reduces the human dignity. Their promiscuous acts not only create scandals that shook institutions like the church or government but give rise to a number of diseases that plague many nations. The practice of homosexuality presents lethal consequences to other people. As a result, the act results in a number of sexually transmitted diseases.   The Center for Disease Control cited that homosexuals make up 80% of all AIDS cases in America. People with same sex attraction are said to have personality problems and deserve to be treated. References Grisez, G.G. (1970). Toward A Consistent Natural Law: Ethics of Killing. (Reprinted). The American Journal of Jurisprudence. Vol. 15. [Electronic version]. Retrieve May 9, 2006, from http://faculty.msmary.edu/Conway/PHIL%20400x/Grisez%20Toward%20A%20Consistent.pdf#search=’the%20utilitarian%20law%20on%20abortion’ Alstad, D. Abortion and The Morality Wars: Taking The Moral Offensive. National Abortion Rights Action League, 1997. Retrieve May 9, 2006, from http://www.rit.org/editorials/abortion/moralwar.html Hinman, L.M. (2000). Contemporary Moral Issues: Diversity and Consensus. (2nd Ed.). Prentice Hall College Div; 1 edition (December 22, 1995). University of San Diego. Upper Saddle River, NJ: Prentice-Hall, 2000 Smart, J. J. C., Williams, B. (1973). Utilitarianism : For and Against. Cambridge University Press. United Kingdom. Finnis, J. (1980). (Natural Law and Natural Rights. Clarendon Law Series. Oxford University Press, USA (March 20, 1980). Ruse, M. (1993). Homosexuality: Right or Wrong? Free Inquiry. Volume: 13. Issue: 2. Spring 1993. Council for Democratic and Secular Humanism, Inc. How to cite Natural Law versus Utilitarian Law, Essay examples

Red Bull Social Media Analysis Viral Marketing

Question: Describe about the Red Bull Social Media Analysis: Viral Marketing? Answer: Introduction: This assignment analyses the social media presence of Red Bull. An energy drink was established in the year 1987 In Austria. Red Bull has maintained its highest position in selling energy drink within the world. Different products of Red Bull are Red Bull energy drinks, sugerfree drinks, drinks of zero calories, tropical fruit drink, blueberry drink, cherry drink etc. There are other products of Red Bull that is involved in Red Bull cola and Red Bull energy etc. Red Bull uses different digital marketing strategy for marketing different products. Strengths and weakness of Red Bull products: As discussed by (Botha and Reyneke), strengths of Red Bull are involved in its iconic brands, leadership within the industry, entertainment value. On the other hand, Weaknesses of Red Bull are involved in niche market segment and lack of innovation of products. However, marketing strategy of Red Bull is involved in avoiding different traditional techniques of marketing and advertisement. Red Bull has focused upon different cultural events and social media in order to market its products to the customers. Social media marketing strategy of Red Bull: Media house of Red Bull deeply focuses upon different types of digital as well as social media marketing techniques. This company fully integrates its every marketing project into different existing and popular social medium. Marketing managers of Red Bull use social medium and digital medium in order to gain cost effectiveness within the competitive sector of market. Red Bull has been experienced in the process of creating successful digital media campaign for its products within the market. Red Bulls strategy is fully different from other soft drink companies. Red Bull has 35 million followers within different social mediums or channels. Red Bull has also used viral advertising technique (Kozinets). Therefore, technique of viral marketing of Red Bull has become very successful in order to conduct viral marketing techniques. Red Bull has also demonstrated its different contents in video via YouTube photos via insta gram and content via face book and twitter. Red Bull demonstrates videos via face book and other social medium also. The video content of Red Bull seeks to highlight different popular athletes as well as sports persons. Red Bull has developed its effective strategy of content marketing in order to market its products among the targeted customers within the competitive sector of the market. As Red bull provides energy drinks seeks to engage different extreme sports persons; air biking, snowboards etc. Every aspect of advertisements of Red Bull provides visual contents of sports, athletics, music etc. Red Bull has focused upon providing effective pictures of energetic sport persons for convincing the customers that Red Bull can provide lots of energy to overcome any dangers. Red Bull communicates its core messages of energy through different strategies of content marketing. Most popular posts of Red Bull within different social mediums are involved in the innovative photos and videos. The tagline of Red Bull is Gives you wings. It has truly maintained in the creative videos and photos of Red Bull. Red Bulls face book page has gained more than 30 million likes. Red Bull focuses upon the demands of its customers while providing advertisements of its products (McKay-Nesbitt and Yoon) Social media presence of Red Bull: Face Book: Unlimited posting Different content related to adventure, sports, music Regular update of contents Twitter: Timely posting in pages Updated information about new events of sports, adventures and music However, it has been surveyed that Twitter has not got enough views from the customers. Twitter contents related to text has not been updated regularly (Twitter.com) Google+: Updating contents within 2 days per week Contents of music, adventures, sports Posts have effective engagement among customers Insta gram: Photos of sports, adventures on timely basis Different related activities of photos on activities of sports From 8 April to 22 April, different types of photos have been uploaded in the Insta gram. Different adventures pictures have been uploaded daily for the audiences (Instagram.com) You tube: Video uploading based on time Live video recording Updated video uploading Contents those are related to adventures, sports and music Videos have decent views Target audience analysis of Red Bull: Demographic segmentation of Red Bull is involved in the process of age segmentation, gender, and psychographic segmentation. Age group of target audiences of Red Bull is from 16 to 30 years old. Customers of below 16 mostly buy different lines of products of Red Bull soda. On the other hand, middle-aged customers mostly buy other zero calories products of Red Bull(Tang, Wang and Norman). This company mostly focuses on male customers. However, Red Bull does not reject group of women within the databases of customers. Red Bull can be considered as luxury products among the customers within the competitive sector of the market. On the other hand (Pletikosa Cvijikj, Dubach Spiegler and Michahelles) stated that, psychographic segmentation is very much necessary as well as essential in order to distinguish the trends of customers. Red Bull knows the trends of the customers. Within psychographic segmentation, buyers are involved into different ways; those are as follows: Lifestyle: Students, business executives, working class executives Occasions: Special as well as regular Personality: Adventurers, ambitious, open to gather new experiences Social status: High status User status: Regular user Attitude of customers to the products: Enthusiastic and adventurers Loyalty status: Customers are not so loyal to this company. This industry is not a loyalty-based industry Benefits: Quality On the other hand (Tkachenko) argued that, Red Bull also has maintained its geographical segmentation through area, region and city of the customers. Red Bull has concentrated upon the urban and semi urban sector of different countries. Conclusion and Recommendation: As discussed by (Wolny) Red Bull is the highest seller of energy drinks among the competitive sector of the global market. Red Bull has focused upon the social media marketing technique to focus upon the young customers. Therefore, Red Bull has tried to project its different products through different social mediums. On the other hand (Xu and Li) discussed that, Red Bull can face issues in order to provide effective social media campaign. Face book page is often not updated with regular information. Random posts of Face book is often handled with poor handling techniques. Red Bull only shares images and videos to insta gram. There are no provisions of user tagging for the customers of Red Bull. Recommendation 1: However, (Young and Merritt) discussed that, Red Bull has not developed innovative products for the customers. Red Bull only shares photos, videos in different social mediums for the customers. Red Bull can change techniques of approach by the help of different marketing experts of Red Bull. Recommendation 2: Red Bull can develop different effective techniques as well as strategies of content marketing for attracting the customers. Red Bull can acquire different techniques of content marketing; those are involved within info graphics, slide share presentation, e-books, e-mail marketing, and pr techniques. It has been investigated that Red Bull is lacking from effective PR campaign. Therefore, Red Bull can provide effective information by initiating newsletters and other pr tools for customers. Recommendation 3: The presence of Red Bull in insta gram is low. Therefore, Red Bull should focus upon this platform to gain marketing effectiveness. Red Bull needs to update pages of Insta gram on daily basis. Daily update is very necessary for this company. Recommendation 4: Red Bull mainly targets male players and male adventurers. Therefore, it should include women in the advertising process. It should portray the image of an adventurers woman. Reference lists Botha, Elsamari, and Mignon Reyneke. 'To Share Or Not To Share: The Role Of Content And Emotion In Viral Marketing'. J. Public Affairs 13.2 (2013): 160-171. Web. Instagram.com,. 'Red Bull (@Redbull) Instagram Photos And Videos'. N.p., 2015. Web. 6 May 2015. Kozinets, Robert V. 'Creating Sustainable Digital Experiences'. GfK Marketing Intelligence Review 6.2 (2014): n. pag. Web. McKay-Nesbitt, Jane, and Sukki Yoon. 'Social Marketing Communication Messages'. Journal of Social Marketing 5.1 (2015): 40-55. Web. Pletikosa Cvijikj, Irena, Erica Dubach Spiegler, and Florian Michahelles. 'Evaluation Framework For Social Media Brand Presence'. Soc. Netw. Anal. Min. 3.4 (2013): 1325-1349. Web. Tang, Fengchun, Xuequn Wang, and Carolyn Strand Norman. 'An Investigation Of The Impact Of Media Capabilities And Extraversion On Social Presence And User Satisfaction'. Behaviour Information Technology 32.10 (2013): 1060-1073. Web. Tkachenko, Yegor. 'Optimal Allocation Of Digital Marketing Budget: The Empirical Bayes Approach'. J Market Anal 2.3 (2014): 162-172. Web. Twitter.com,. 'Red Bull (@Redbull) | Twitter'. N.p., 2015. Web. 6 May 2015. Wolny, Julia. 'Marketing Transformations: Re-Thinking Marketing, Digital First'. J Direct Data Digit Mark Pract 16.2 (2014): 150-151. Web. Xu, Guandong, and Lin Li. Social Media Mining And Social Network Analysis. Hershey, PA: Information Science Reference, 2013. Print. Young, Joyce A., and Nancy J. Merritt. 'Marketing Channels: A Content Analysis Of Recent Research, 20102012'. Journal of Marketing Channels 20.3-4 (2013): 224-238. Web.